Raise Hands for Conversion
Client
RD Station
Role
Direction + Design + Animation
About
RD Station Marketing is a complete all-in-one tool to manage and automate digital marketing activities. The marketing team of RD Station needed to show customers and leads that they could improve their growth businesses by attracting qualified visitors to their website. They wanted to share several videos for their paid campaign on YouTube.
Hero ad
Bumper ads (reel)
Idea
The idea was to show the viewers and users that their marketing solution is simple, efficient, and easy to use. To create a fun and engaging atmosphere we brought fluid animations, and a mix of vector illustration and live-action footage in a solid color background.
That way, this paid campaign would spread its message through drops of fun and catchy approaches in YouTube bumpers. This concept of mixing different techniques would increase the perception of the viewers and stand out among other ads.
That way, this paid campaign would spread its message through drops of fun and catchy approaches in YouTube bumpers. This concept of mixing different techniques would increase the perception of the viewers and stand out among other ads.
Process
First, we had a few meetings with the client and we were figuring out together what solution would suit better this major problem that was to communicate the software features and grab the audience's attention in just a few seconds.
The client wanted a few videos, one hero at about thirty seconds and more six videos at five seconds that would be used as short bumpers on YouTube.
We decided to go with a mix of live-action scenes filmed at chroma-key and motion graphics to communicate the features of the software.
I gathered some visual references in a mood board so they could feel how the final product would be. The references presented a fun environment where there was an integration of typography, graphics, and live-action. After the concept was approved, I started to design the style frames.
For the chroma-key scene, we volunteered to be filmed and record ourselves in the voice-over. And finally, I made all the animation and composed all the assets produced.
The client wanted a few videos, one hero at about thirty seconds and more six videos at five seconds that would be used as short bumpers on YouTube.
We decided to go with a mix of live-action scenes filmed at chroma-key and motion graphics to communicate the features of the software.
I gathered some visual references in a mood board so they could feel how the final product would be. The references presented a fun environment where there was an integration of typography, graphics, and live-action. After the concept was approved, I started to design the style frames.
For the chroma-key scene, we volunteered to be filmed and record ourselves in the voice-over. And finally, I made all the animation and composed all the assets produced.
Full Credits
Production Company: RD Station
Audiovisual Coordination: Matheus Castilho
Direction: Rodrigo Kormann
Art Direction: Camila Santos
Production: Camila Santos
Cinematography: Lucas Mendonça Fernandes e Rafael Machado
Editing & Sound: Rodrigo Kormann
Design and Animation: Rodrigo Kormann
Models: Isis Conceição e Rodrigo Kormann
Voice: Paula Ende
Script: Leonardo Bressiani
Audiovisual Coordination: Matheus Castilho
Direction: Rodrigo Kormann
Art Direction: Camila Santos
Production: Camila Santos
Cinematography: Lucas Mendonça Fernandes e Rafael Machado
Editing & Sound: Rodrigo Kormann
Design and Animation: Rodrigo Kormann
Models: Isis Conceição e Rodrigo Kormann
Voice: Paula Ende
Script: Leonardo Bressiani
